Global consumers seek meat that is tender, succulent and full of flavour. Meat that is rich in natural nutrition, meat that has been grown with care and expertise.
We believe you can taste all of that goodness, that the layers of care and quality result in a premium meat eating experience.
Our free range, grass fed, pastoral farming system is unique. We produce wholesome protein that is both nourishing and sustainable.
Our farmers farm with care for the natural world. New Zealand beef and lamb emissions are significantly less than the global average. Beef 36% lower, Lamb 58% lower.*
Animals are raised by farmers who are committed to world leading animal well-being.
Global consumers seek meat that has been grown ethically with care, natural goodness you can taste.
Our Meat Eating Experience gives independent validation that the proof really is in the eating.
*Based on global markets included in LCA study, GWP100 farmgate live weigh
Source: Life Cycle Assessment, Ag Research, New Zealand, 2021
We’re excited to launch the Meat Eating Experience — independent validation that the proof really is in the eating. The layers of nature, care and expertise are independently verified using digital technology to ensure, exceptional meat eating an experience.
Intra-muscular fat (IMF) levels are verified. In pasture-based livestock production systems, intra-muscular fat (IMF) is measured. IMF has a strong correlation with polyunsaturated fat including omega fatty acids. These are healthy fats which are good for nutrition. IMF is also a key driver of tenderness, juiciness and flavour in beef and lamb.
Our meat is the best of nature because the best of nature went into creating our meat. We pursue ambitious targets aimed at improving our overall environmental footprint. This is consistent with what both our global customers and consumers ask of the world.
We produce low carbon footprint red meat. Even allowing for freight, our lamb is less than half that of the global average and our beef one third less.*
Even allowing for freight, our lamb is less than half the carbon footprint that of the global average and our beef one third less.*
* Source: Life Cycle Assessment, Ag Research New Zealand, 2021.
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John Lilly
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John Lilly2025-02-05 13:13:502025-02-05 13:15:50Venison
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Gary Lee
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Gary Lee2025-01-20 09:39:552025-02-05 13:12:50Ribeye
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Gary Lee
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Gary Lee2025-01-20 09:38:072025-02-05 13:15:01Lamb Frenched Rack
The story of Handpicked is one of care, quality and expertise, delivering an exceptional meat eating experience from farm to plate. The finest cuts are hand-picked, butchered, and aged to perfection.
The proof really is in the eating.
