We back our Pure South promises with facts. Discover more about our methods - from the science behind our high nutrition levels, to our programmes for maintaining a low environmental impact.
These essential nutrients are found in Pure South meat:
Needed for energy, healthy blood and brain development in babies. In general, the redder the meat, the higher the iron content.
A component of every living cell in the body and is essential for the structure and function of over 50 enzymes. It's important for growth, sperm production, night vision, appetite, sense of taste and smell, maintaining a strong immune system and for wound healing.
Necessary to build, repair and maintain body tissues, organs and cells in all parts of the body. Proteins are complex molecules made up of different combinations of smaller units called amino acids. Our body can make some of the amino acids needed to manufacture protein and other necessary substances, but certain amino acids must come from the food we eat each day.
B group vitamins
Help regulate many chemical reactions necessary to maintain health. Some help release energy in the body, some help to maintain good vision and healthy skin, some are important for optimal brain function, while others are needed for the manufacture of red blood cells.
Involved with calcium in the body to give us strong bones. The main source of vitamin D comes from the sun, where it is synthesised in the skin, but due to limited exposure to ultraviolet rays outside, vitamin D becomes an essential nutrient that must come from our diet.
Needed for growth, to keep skin and respiratory (breathing) tracts healthy, for vision and to fight infection.
Some dietary fat is needed as it provides essential fatty acids and is required for the absorption of fat-soluble vitamins A, D, E and K, as well as other fat-soluble nutrients such as lycopene in tomatoes. It's concentrated source of energy - foods high in fat are energy dense.
In 1948 a group of Southland farmers joined together to process and market high quality meat. In 1980 they became a cooperative, and today with over 5,000 farmer shareholders, continue to provide our meat to international markets. Their passion and experience helped build the foundation of the Pure South name.
The New Zealand advantage
Providing a better life
Codes of Welfare
Alliance Group livestock suppliers commit to maintaining the standards prescribed in the AWAC Codes. These Codes are internationally recognised and developed by NAWAC after extensive consultation with members of the farming community, animal welfare groups and the veterinary profession. They are adopted by MAF and the industry for use by all the parties involved in animal husbandry. The Codes are also an integral part in upholding the requirements of the New Zealand Animal Welfare Act 1999.
Programmes in place
Traceability commences on the farm
Traceability continues at plant level
Alliance Group established hoofprint to monitor and understand on-farm carbon emissions, and to develop ways to best reduce overall carbon footprint, while still improving farm production.
Central Progeny Testing & Data Comparisons
Researchers work to improve natural animal genetic traits by collecting data about:
The data collected enhances production rates and on-farm growth. This increases overall production and profitability, while reducing overall carbon footprint (more meat from less livestock units), and enhances taste and tenderness, resulting in a better product for the consumer.
Unique to Alliance Group, this innovative technology provides farmer suppliers with detailed objective information about market required attributes of their livestock. The system uses infra-red camera technology and a sophisticated computer algorithm to determine yield and other factors. Farmers use this information to make genetic and other farm management decisions.
On the farm
Plant and production