Our sustainable, grass-fed process enables us to export products to 65 different countries and still maintain a relatively low carbon footprint.
Farming is a natural use for New Zealand’s land. Ample rain, fertile soil, open pastures and a year-round temperate climate provide ideal conditions. A strict grass-fed diet results in leaner meat with fewer calories.
In 1948 a group of Southland farmers joined together to process and market high quality meat. In 1980 they became a cooperative, and today with over 5,000 farmer shareholders, continue to provide our meat to international markets. Their passion and experience helped build the foundation of the Pure South name.
Iron per 100g
New Zealand’s natural environment results in meat with maximum potential for nutrition and flavour, while our geographic isolation and strict quarantine laws have kept dangerous animal diseases out. Our livestock is naturally:
We are committed to the 'five freedoms' for animal welfare:
Pure South farmers must meet Animal Welfare Advisory Committee standards.
We take responsibility for every link in our supply chain - from farm to market.
Our tracking processes are in place every step of the way, and continued investment in technology ensures these processes remain at a world-class level.
Pure South invests in innovative systems to improve what we offer the market and how we work with farmers.
We are constantly improving our approach to grading, testing and processing to help farmers understand the attributes global markets are looking for.
We have developed our own independently-audited Farm Assurance Scheme.
We review our environmental impact annually, and have developed the technology to calculate the carbon footprint of every farm and supplier through our own ‘hoofprint’ programme.