The Meat Eating Experience (MEEx) — independent validation that the proof really is in the eating.
World leading innovation
Alliance is excited to launch the Meat Eating Experience — independent validation that the proof really is in the eating.
The layers of nature, care and expertise are independently verified against key criteria to ensure a consistent, exceptional meat eating experience.
Independent Verification
Alliance uses world leading AI digital technology that assesses the eating quality of lamb and prime beef in real time to enable consistent quality, optimum cut profiles and age selection to deliver a great meat-eating experience every time.
The meat is independently verified using algorithms that are industry accredited via Aus-Meat.
Alliance uses a combination of spectral analysis and AI to accurately assess intramuscular fat (IMF).
In pasture-based livestock production systems, Intramuscular fat (IMF) has a strong correlation with polyunsaturated fat including omega fatty acids. These are healthy fats which are good for nutrition.
The “Sweet Spot”
In lamb, IMF scanning is combined with ViaScan lean meat yield and carcass weight results to showcase a world leading “Sweet Spot” of lamb quality.
This “Sweet Spot” correlates to a consistent premium meat eating experience and combined with special raising claims and New Zealand Farm Assurance accreditation, gives consumers and customers trust and confidence that the meat they are about to consumer is exceptional.
Taste the goodness in every bite. Pure South represents premium, quality, and care and is enjoyed at tables all around the world.
We farm as nature intended, with our expert farmers raising their animals with care in the best of nature. Free range, grass fed, with no added hormones.
Exceptional nature, care, and quality combine to bring you an exceptional meat-eating experience.
The story of Handpicked is one of care, quality and expertise, delivering an exceptional meat eating experience from farm to plate. The finest cuts are hand-picked, butchered, and
aged to perfection. The proof really is in the eating.
At Pure South our animals are free ranged, grass fed and hormone free. Cared for by farmers who are committed to high animal wellbeing. We believe you can taste that goodness.
Exceptional nature, care, and quality combine to bring you an exceptional meat-eating experience.
The story of Handpicked is one of care, quality and expertise, delivering an exceptional meat eating experience from farm to plate. The finest cuts are hand-picked, butchered, and aged to perfection. The proof really is in the eating.