Goodness
you can taste

At Pure South our animals are free ranged, grass fed and hormone free. Cared for by farmers who are committed to high levels of animal wellbeing. We believe you can taste that goodness.

Global consumers seek meat that is tender, succulent and full of flavour. Meat that is rich in natural nutrition, meat that has been grown with care and expertise.

We believe you can taste all of that goodness, that the layers of care and quality result in a premium meat eating experience.

What Makes Us Globally Distinctive

The Best of Nature

Our free range, grass fed, pastoral farming system is unique. We produce wholesome protein that is both nourishing and sustainable.

Grown with Care

Our farmers farm with care for the natural world. New Zealand beef and lamb emissions are significantly less than the global average. Beef 36% lower, Lamb 58% lower.*
Animals are raised by farmers who are committed to world leading animal well-being.

Goodness you can Taste

Global consumers seek meat that has been grown ethically with care, natural goodness you can taste.

Our Meat Eating Experience gives independent validation that the proof really is in the eating.

*Based on global markets included in LCA study, GWP100 farmgate live weigh
Source: Life Cycle Assessment, Ag Research, New Zealand, 2021

Meat Eating Experience

We’re excited to launch the Meat Eating Experience — independent validation that the proof really is in the eating. The layers of nature, care and expertise are independently verified against key criteria to ensure a consistent, exceptional meat eating experience.

In pasture-based livestock production systems, intra-muscular fat (IMF) has a strong correlation with polyunsaturated fat including omega fatty acids. These are healthy fats which are good for nutrition. IMF is also a key driver of tenderness, juiciness and flavour in beef and lamb.

Explore our range

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Pure South
Grass-fed Beef

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Pure South
Grass-fed Lamb

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Pure South
Grass-fed Venison

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Taste The Goodness

We’ve gone to great lengths to lock in real flavour.  It only makes sense we’d show you the best way to unlock it.

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Craftsmanship You Can Taste

The story of Handpicked is one of care, quality and expertise, delivering an exceptional meat eating experience from farm to plate. The finest cuts are hand-picked, butchered, and aged to perfection.

The proof really is in the eating.

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