Free Range
Grass fed Lamb

Aged 10+ days

Generations in the making — a carefully curated journey of authenticity.

The story of Pure South Handpicked Lamb is one of care, quality, and expertise, delivering a consistently exceptional meat-eating experience.

For generations, our farmers have embraced nature-intended farming, prioritising animal well-being, herd management, and sustainability. Combined with cutting-edge innovation and rigorous quality selection, we produce free-range, grass-fed, hormone-free meat, naturally rich in omega-3 fatty acids.

Only the finest cuts are hand-selected and aged to perfection—the proof is in the eating.

What Makes Us Distinctive

The Best of Nature

Free-range, grass-fed, and completely free from hormones and antibiotics. Naturally nutritious, great tasting red meat.

Grown with Care

Low-carbon red meat,* ethically and sustainably raised with outstanding animal well-being at the heart of everything we do.

Meat Eating Experience

The proof is in the eating. Innovative technology independently validates meat quality and consistency to ensure an exceptional meat eating experience every time.

*Based on LCA study, GWP100 farmgate live weight.
Source: Life Cycle Assessment, AgResearch, New Zealand, 2021.

AWARD-WINNING EXCELLENCE

Pure South Handpicked Lamb is a proven gold medal winner, recognised for exceptional tenderness, flavour, and quality at the 2024 Outstanding NZ Food Producer Awards.

Across our range, excellence is the standard. Our French Lamb Rack and Venison Five Rib Rack each claimed gold at the Outstanding NZ Food Producer Awards. Our 55-Day Aged Beef Ribeye was crowned the Best Grass-Fed Steak in the World.

This is red meat craftsmanship at its finest—proven, awarded, and exceptional.

ENHANCED BY AGEING

We believe exceptional flavour takes time. We undertake a precise, controlled ageing process. Ageing for 10+ days allows the enzymes to enhance tenderness, depth, and richness—a distinction that sets us apart from standard frozen lamb.

Aged to perfection with freshness locked in, Handpicked is truly exceptional meat. The proof is in the eating.

SAVOURY EARTHINESS

Flavours are earthy, sweet and savoury all at once, with traces of natural umami and the essence of roasted meat.

An unmatched eating experience, tender and rich, capturing the every essence of New Zealand’s landscapes in each bite.

Exceptional Quality Attributes

Grass fed & free range
Selected from NZ’s finest heritage breeds
NZ Farm Assured
Traceability and guarantee of origin
Antibiotic, GMO and hormone free
Aged for 10 days
Desirable pH level
Intramuscular fat range of 3+
Fat cover target: 12mm

DOWNLOAD PURE SOUTH HANDPICKED LAMB PRODUCT GUIDE

PARTNERS IN SUSTAINABILITY

Together with our farmer shareholders and global partners, we are building a future where exceptional meat is produced with care for the environment, animals, and communities.

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