© Alliance Group 2025
Design & art direction by Studio Pask
At Pure South our animals are free range, grass fed and hormone free. Cared for by farmers who are committed to high levels of animal wellbeing. We believe you can taste that goodness.
A Legacy of Excellence Since 1948
More than 70 years ago, our farmers joined forces to revolutionise farming. Together, they pioneered world-class breeding programs, invested in cutting-edge research, and developed innovative butchery techniques. Their vision took New Zealand’s finest lamb, beef, and venison to tables worldwide.
A Taste of New Zealand’s Unique Landscape
New Zealand’s mild climate and open spaces provide the perfect conditions for natural farming. With a deep commitment to environmental care and animal welfare, we produce low-stress, grass-fed animals that deliver tender, flavourful, and world-class red meat.
Combing tradition with innovation
For generations, Pure South farmers have crafted premium meat as nature intended, across New Zealand’s lush green pastures. Our free-range, grass-fed animals are raised with care, free from GMOs and hormones. From pasture to plate, we combine tradition and innovation to deliver consistently tender, succulent meat, rich in natural nutrition.
Meat Eating Experience – the Proof is in the Eating
We’re excited to launch the Meat Eating Experience — independent validation that the proof really is in the eating. The layers of nature, care and expertise are independently verified against key criteria to ensure a consistent, exceptional meat eating experience.
In pasture-based livestock production systems, intra-muscular fat (IMF) has a strong correlation with polyunsaturated fat including omega fatty acids. These are healthy fats which are good for nutrition. IMF is also a key driver of tenderness, juiciness and flavour in beef and lamb.
Taste the goodness in every bite. Pure South represents premium, quality, and care and is enjoyed at tables all around the world.
We farm as nature intended, with our expert farmers raising their animals with care in the best of nature. Free range, grass fed, hormone free.
Exceptional nature, care, and quality combine to bring you an exceptional meat-eating experience.
The story of Handpicked is one of care, quality and expertise, delivering an exceptional meat eating experience from farm to plate. The finest cuts are hand-picked, butchered, and
aged to perfection. The proof really is in the eating.
At Pure South our animals are free ranged, grass fed and hormone free. Cared for by farmers who are committed to high animal wellbeing. We believe you can taste that goodness.
Exceptional nature, care, and quality combine to bring you an exceptional meat-eating experience.
The story of Handpicked is one of care, quality and expertise, delivering an exceptional meat eating experience from farm to plate. The finest cuts are hand-picked, butchered, and aged to perfection. The proof really is in the eating.