
© Alliance Group 2025
Design & art direction by Studio Pask
The story of Pure South Handpicked is one of care, quality and expertise, delivering an exceptional meat eating experience from farm to plate through generations of regenerative farming. With natural practices, outstanding animal care, and sustainable methods, our free-range,
grass-fed, hormone-free animals produce tender, flavourful meat rich in omega-3 fats. Only the finest cuts are hand-picked, butchered, and aged to perfection. The proof is in the eating.
How to unlock the best taste from Handpicked Lamb cuts.
We’re excited to launch the Meat Eating Experience — independent validation that the proof really is in the eating. The layers of nature, care and expertise are independently verified against key criteria to ensure a consistent, exceptional meat eating experience.
In pasture-based livestock production systems, intra-muscular fat (IMF) has a strong correlation with polyunsaturated fat including omega fatty acids. These are healthy fats which are good for nutrition. IMF is also a key driver of tenderness, juiciness and flavour in beef and lamb.
Grown in New Zealand’s pristine pastures, a testament to nature-intended farming, outstanding animal care, rigorous selection and impeccable standards.
Every cut echoes a commitment to authenticity, celebrating the inherent qualities and flavours of lamb. Carefully aged to perfection to ensure the meat creates an exceptional, unmatched experience — Handpicked Lamb is tender and rich, capturing the very essence of New Zealand’s landscapes in each bite.
A culinary journey of innovation and tradition. Aged for 42+ or 55+ days, an artistry few dare to replicate, Handpicked Beef offers a flavour profile that’s both deep and nuanced. Winning accolades on the global stage, Handpicked Beef stands as a harmonious blend of marbling and texture, delivering a meat eating experience that is unparalleled in its taste and authenticity.
Ethically sourced and meticulously curated, Handpicked Venison boasts a flavour that’s robust yet refined, a true reflection of its natural — almost wild — habitat. A lean meat that offers a delicious culinary experience.
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