Foodservice Hub

CURATED FOR CULINARY EXCELLENCE

Exceptional ingredients are the foundation of every great dish.

Pure South Handpicked delivers exceptional, free-range, grass-fed lamb, beef and venison, handpicked for superior tenderness, flavour, and consistency.

Our farmers embrace nature’s way, prioritising animal well-being and sustainability. We independently verify using digital technology to ensure a consistently outstanding meat eating experience every time.

HANDPICKED

Meat Eating Experience (MEEx)

Alliance is excited to launch the Meat Eating Experience — independent validation that the proof really is in the eating. The layers of nature, care and expertise are independently verified using digital technology to ensure a consistent, exceptional meat eating experience.

In pasture-based livestock production systems, Intra-muscular fat (IMF) is measured. IMF has a strong correlation with polyunsaturated fat including omega fatty acids. These are healthy fats which are good for nutrition. IMF is also a key driver of tenderness, juiciness and flavour in beef and lamb

LEARN MORE

The Handpicked Test Kitchen

Video hints and tips on how to get the best cooking result from our different red meat cuts.

Brought to you by Darren Wright

Darren Wright is a chef of the highest calibre, known for his mastery of premium New Zealand red meat. As one of only seven Beef + Lamb NZ Lifetime Platinum Ambassadors, he has spent decades championing excellence in the industry.

With over 10 years as the owner and operator of Chillingworth Road restaurant in Christchurch, Darren built a reputation for crafting unforgettable dining experiences. His skills have been tested and proven on the global stage—he’s been a New Zealand Culinary Team member since 2007, earning seven international gold medals and co-captaining the team at the 2016 Culinary Olympics.

Darren has twice claimed the South Island Chef of the Year title and played a key role in New Zealand’s victories at the invite-only Welsh International Culinary Championships (2009 & 2013).

As the Chef Brand Ambassador for Alliance Group, Darren brings his expertise and passion for premium grass-fed red meat to the table—trusted by chefs worldwide to deliver exceptional quality, flavour, and craftsmanship.