An Exceptional
Meat Eating Experience
Every Time

Exceptional nature, care, and quality combine to bring you an exceptional meat-eating experience.

GENERATIONS IN THE MAKING — A CAREFULLY CURATED JOURNEY OF AUTHENTICITY

The story of Pure South Handpicked is one of care, quality, and expertise, delivering a consistently exceptional meat-eating experience.

For generations, our farmers have embraced nature-intended farming, prioritising animal well-being, herd management, and sustainability. Combined with cutting-edge innovation and rigorous quality selection, we produce free-range, grass-fed, hormone-free meat, naturally rich in omega-3 fatty acids.

Only the finest cuts are hand-selected and aged to perfection—because the proof is in the eating.

AGED, CRAFTED MEAT AS NATURE INTENDED

With natural practices, outstanding animal care, and sustainable methods, our free-range, grass-fed, hormone-free animals produce tender, flavourful meat ensuring an exceptional meat eating experience.

A scarce few are hand selected based on their health, quality and muscle development, then further tested to validate factors such as marbling of IMF and the best cuts for ageing.

With expert ageing, the meat is further enhanced to consistently deliver great taste, tenderness and texture. The proof is in the eating.

What Makes Us Distinctive

The Best of Nature

Free-range, grass-fed, and completely free from hormones and antibiotics. Naturally nutritious, great tasting red meat.

Grown with Care

Low-carbon red meat,* ethically and sustainably raised with outstanding animal well-being at the heart of everything we do.

Meat Eating Experience

The proof is in the eating. Innovative technology independently validates meat quality and consistency to ensure an exceptional meat eating experience every time.

*Based on LCA study, GWP100 farmgate live weight.
Source: Life Cycle Assessment, AgResearch, New Zealand, 2021.

ENHANCED BY AGEING

We believe exceptional flavour takes time. We undertake a precise, controlled ageing process. For Lamb, we age for a minimum of 10 days, Beef for up to 55 days and Venison for a minimum of 21 days. This allows the enzymes to enhance tenderness, depth, and richness—a distinction that sets us apart from standard frozen lamb.

Crafted for perfection for the plate. Because when it comes to exceptional meat, the proof is in the eating.

AWARD WINNING EXCELLENCE

Pure South Handpicked lamb, beef, and venison are proven gold medal winners, recognised for their exceptional tenderness, flavour, and quality at the Outstanding NZ Food Producer Awards and global competitions.

Across our range, excellence is the standard. Our 55-Day Aged Beef Ribeye was crowned the Best Grass-Fed Steak in the World, while our French Lamb Rack and Venison Five Rib Rack each claimed gold at the Outstanding NZ Food Producer Awards.

This is red meat craftsmanship at its finest—proven, awarded, and exceptional.

EXPLORE OUR RANGE

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Pure South Handpicked Grass-fed Beef

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Pure South Handpicked Grass-fed Lamb

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Pure South Handpicked Grass-fed Venison

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PARTNERS IN SUSTAINABILITY

Together with our farmer shareholders and global partners, we are building a future where exceptional meat is produced with care for the environment, animals, and communities.

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CHEF @ HOME COOKING TIPS

We’ve gone to great lengths to lock in real flavour.  It only makes sense we’d show you the best way to unlock it.

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Goodness You Can Taste

At Pure South, we believe you can taste the goodness when nature leads the way. Our free-range, grass-fed, hormone-free meat is raised with animal well-being at the heart—delivering a consistently exceptional eating experience every time.

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